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In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium. In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France. LEADER PRICE MADAGASCAR.
| Industry | Retail |
|---|---|
| Founded | 1989 |
| Founder | Jean Baud |
| Defunct | 2007 (in Poland) |
| Headquarters | , |
| |
| Jean-Charles Naouri (CEO) | |
| Products |
|
| Parent | Groupe Casino |
| Subsidiaries | Franprix |
| Website | leaderprice.fr |
Leader Price, (full name: Société S.A. Leader Price Holding), is a Frenchdiscount store chain of the Groupe Casino, headquartered in Paris, France.[1]
History[edit]
In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.
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In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.
In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.[2]
Catalogue Leader Price
At the end of November 2020, German discount giant Aldi Nord announced that it had agreed to buy 547 Leader Price stores plus three logistics centers. The purchase prices was to be € 717 million and the stores are expected to be integrated into Aldi by 2021.[3]
Leader Price around the world[edit]
| Country | First store | Stores |
|---|---|---|
| France | 1988 | 651 |
| Martinique | 1994 | 8 |
| Belgium | 1997 | 9 |
| Guyane | 2009 | 5 |
| Djibouti | 2009 | 1 |
| Cameroon | 2011 | 1 |
| Vanuatu | 2011 | 1 |
| Guinea | 2012 | 1 |
| Togo | 2012 | 1 |
| Cape Verde | 2013 | 1 |
| Mauritania | 2014 | 1 |
| Serbia | 2015 | 1 |
| Morocco | 2016 | 1 |
| Saudi Arabia | 2019 | 9 |
| United Arab Emirates | 2019 | 8 |
| Lebanon | 2019 | 4 |
| Jordan | 2019 | 9 |
| Egypt | 2019 | 7 |
| Kuwait | 2019 | 9 |
References[edit]
- ^'Mentions légalesArchived 2009-05-09 at the Wayback Machine.' Leader Price. Retrieved on 24 June 2010. '4 Rue Galilée, 75116 Paris'
- ^'List of stores in France'. LeaderPrice.fr. Retrieved 9 June 2013.
- ^https://www.faz.net/aktuell/wirtschaft/unternehmen/lebensmitteldiscounter-aldi-uebernimmt-mehr-als-500-filialen-in-frankreich-17078721.html
External links[edit]
- Leader Price(in French)
- Leader Price Belgium(in French)
- Leader Price Martinique(in French)
- Leader Price Argentina(in Spanish)
