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Blackjack Promotions staff were back at work welcoming shoppers into stores in airports across London and Dublin as travel retail outlets began to open again last week.
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BLACKJACK Blackjack Promotions have been specialising in the customer journey for 23 years and as the UK & Ireland’s largest Travel Retail agency, everything we do is committed to connecting customers with brand experiences that are exciting, engaging and immersive.
As World Duty Free Group reopened stores at Heathrow and Gatwick airports, Blackjack staff returned to the front line to greet shoppers in stores, including the specialist World of Whisky outlet in Heathrow Terminal 5.
Blackjack Promotions staff back at work at London Heathrow
The re-openings mark the culmination of hard work by staff, brands and retailers to ensure stores are safe and compliant with new regulations before the arrival of customers.
Blackjack Promotions Head of Travel Retail Leanne Nutter told DFNI: “It felt so good to be back in store for the World Duty Free openings! Our team are ready and raring to go – yes it’s quiet at times but passengers are keen to shop and with the stores looking so attractive, clean and safe, everyone has worked really hard to get to this moment.”
Blackjack Promotions staff are back greeting customers at Gatwick Airport
In Ireland, staff were also getting ready to return to work at Dublin Airport, where Blackjack’s #BeReady training videos and PPE resources have been deployed to ensure brand ambassadors and stores were ready to start business again.
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“Seeing the team get back to work in Dublin with ARI was a great moment and one that felt a long time coming,” enthused Blackjack Promotions Head of International Fiona Rayner.
Blackjack Promotions Staff back at work in Dublin Airport
“It’s been wonderful to listen to stories from the shop floor and to see the team back doing what they do best – passengers can seem nervous in the new environment but the Aer Rianta team have done a wonderful job to get the stores ready. Onwards and upwards.”
UK. Dior has partnered with Blackjack Promotions to highlight the fragrance brand’s Christmas gift personalisation service at Heathrow Airport.
On 13 December, the Dior Christmas Choir, featuring nine singers and a pianist, entertained travellers boarding the Heathrow Express at London’s Paddington Station. Blackjack ambassadors – all wearing Dior lipstick – handed out invitations to two of the brand’s Heathrow gift initiatives.
Spreading Christmas cheer: The Dior Christmas Choir entertains passengers boarding the Heathow Express while (below) Blackjack ambassadors highlight the brand’s festive services at Heathrow Airport
Passengers to Terminals 3 and 5 were invited to the Dior Customer Engraving Workshop where fragrance bottles can be personalised with a name, date or special thought.
Dior also encouraged travellers to all Heathrow terminals to take up a Dior Art of Gifting offer with gift boxes including an embroidered couture patch and a complimentary Dior Greet Card.
Blackjack Promotions Account Manager Neda Lofti said: “We’ll be helping Dior to spread Christmas cheer across Paddington Station, while also making Heathrow Express passengers aware of the two wonderful personalisation services the iconic brand is offering those considering giving Dior gifts.”
Adding a personal touch: Dior is offering an engraving workshop at the Heathrow T3 and T5 stores
Dior Senior Area Manager UK Travel Retail Nicolas Evrard commented: “We want to help our customers give our wonderful fragrances in a unique and personal way this Christmas to make their gifts even more special.
“Working with Blackjack, our Christmas Choir will get Heathrow travellers in the Christmas spirit at Paddington Station, while providing some great gift inspiration through our personalisation services at the airport.”
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